The avatar as a concierge in the mall.
The static center map becomes a talking, touch-enabled concierge. Visitors find stores, services and promotions in seconds — multilingual, across floors — and sponsors gain a new advertising surface right at the touchpoint.
Maps that talk — and keep themselves up to date.
Beyond classic wayfinding, we make maps interactive and back them with a knowledge base that is maintained automatically from the store directory and the center's web pages. The avatar is touch-enabled, optionally interactive by voice — and always answers with the current information, without manual upkeep.
A concierge that does more than point the way.
The same platform as Charlotte in the hospital — extended with the features centers need.
An indoor map with knowledge that maintains itself.
Store directory, opening hours, services and promotions are maintained automatically. The avatar always answers up to date, without anyone adding content.
A retail-media surface right at the touchpoint.
Between requests, promotions, sale notices and sponsor messages can be shown — a new inventory surface the center didn't have before.
Every guest is guided in their language.
Visitors ask freely — “Where do I find kids' fashion?” — and are guided to the store in their language. The avatar switches seamlessly, without extra staff.
Operated by touch — and, if desired, by voice.
The avatar is touch-enabled; where provided, voice input is interactive. Low-threshold for every visitor, no app.
Put through on request — by phone or video call.
When it gets complex, the avatar connects to center management — as a phone or video call right at the kiosk. No one is left alone with their request.
Visitors leave feedback directly.
Praise, tip or complaint: guests give feedback right at the avatar. You receive structured insights into requests, peak times and sought-after brands.
Four typical situations during a visit.
Straight to the right store, across all floors.
The avatar knows every store and guides there by the shortest route — with floor, direction and suitable alternatives when a store happens to be closed.
Discover sales, promotions and new openings.
Between requests, the avatar shows current promotions and sponsor messages — relevant to the request, rather than an anonymous ad board.
Restrooms, family area, parking and food.
The avatar guides to services like restrooms, baby-changing, parking, ATM and the food court — and shows relevant dining offers.
Step-free routes, elevators, family services.
On request, the avatar routes exclusively via step-free paths to elevators, accessible restrooms and family services — in the guest's language.
What an interactive concierge achieves in the center.
Languages at the touchpoint
International guests are guided in their language — without extra staff at info points.
Available at every location
From opening to closing, the same at every totem — without a shift plan.
Retail-media inventory
Sponsor and promotion space at the touchpoint creates a revenue stream that refinances the system.
Note: figures are experience-based values from comparable wayfinding projects and vary by location, footfall and configuration. We derive a solid case calculation together with you.
In the mall the avatar becomes a concierge: visitors find stores and promotions themselves, the center team is relieved — and sponsors gain a surface that didn't exist before.
Let's talk about your center.
In 30 minutes we'll clarify how the avatar, interactive map and retail media work together at your center — with a live demo. Directly with Thomas van den Berg, our Senior Solution Architect, no sales pitch.
