The avatar as a mascot guide in the stadium.
The static venue map becomes a talking, touch-enabled guide — in the look of your club mascot if you like. Visitors find their block, seat, food stands and step-free routes in seconds, across 100+ languages.
Maps that talk — and keep themselves up to date.
Beyond classic wayfinding, we make maps interactive and back them with a knowledge base that is scraped and maintained automatically from the customer's own websites. The avatar is touch-enabled, interactive by voice where intended — and always answers with the current information, without manual upkeep.
A guide that does more than show the way.
The same platform as Charlotte in the hospital — extended with the features venues need.
Your mascot becomes a talking guide.
Instead of a neutral figure, your club mascot guides fans through the arena — as a 3D avatar with a voice. Orientation becomes a brand experience.
An indoor map with knowledge that maintains itself.
The knowledge base is scraped automatically from your websites — fixture list, opening hours, food, rules. The avatar always answers with current info, with no one adding content by hand.
Operated by touch — and by voice where wanted.
The avatar is touch-enabled; where intended, voice input is interactive. Visitors ask freely — "Where is block C?" — and are guided in their language.
Sponsor and promo space right at the point of contact.
Between requests, advertising and promotions can be shown — sponsors, food specials, merch. A new inventory surface the venue did not have before.
Hand off on request — by phone or video call.
When things get complex, the avatar connects to a staff member — as a phone or video call right at the kiosk. No one is left alone with their request.
Visitors leave feedback on the spot.
Praise, hint or complaint: guests respond directly at the avatar. You get structured insights on requests, peak times and bottlenecks.
Four typical situations on matchday.
From the entrance straight to block and row.
Thousands pour in at once. Based on the ticket, the avatar guides to the right block, gate and seat — without queues at the stewards.
Shortest route to the next open stand.
The avatar knows the food outlets and fan shops, shows the nearest stand and surfaces matching specials — at half-time every minute counts.
Step-free routes, lifts, wheelchair spaces.
On request, the avatar guides exclusively via step-free routes to lifts, accessible toilets and wheelchair spaces — in the guest's language.
In an emergency, the nearest free exit.
During crowding or evacuation, the avatar shows the nearest suitable exit and assembly point — calmly, multilingually, the same at every location.
What an interactive guide does in the stadium.
languages at the point of contact
International guests are guided in their language — without extra staff at info points.
available at every location
From the first visitor to after the final whistle, the same at every kiosk — no shift schedule.
fewer directions asked (estimate)
The avatar handles standard questions ("Where is block C?") itself and noticeably relieves stewards and service.
Note: percentages are experience-based estimates from comparable wayfinding projects and vary by location, attendance and configuration. We derive a solid, case-specific calculation together with you.
With the avatar, the venue map becomes an experience: guests find their block and food themselves, staff at the info points are noticeably relieved — and the mascot drives recognition.
Let's talk about your stadium.
In 30 minutes we'll work out how the avatar, mascot and interactive map work together for you — with a live demo. Directly with Thomas van den Berg, our senior solution architect, no sales pitch.
