Use case · Airports & terminals

The avatar as a multilingual guide in the terminal.

The static terminal map becomes a talking, touch-enabled guide. Travelers find their gate, check-in, security, baggage claim and services in seconds — in over 100 languages, across terminals and levels.

The new offering

Maps that talk — and keep themselves up to date.

Beyond classic wayfinding, we make maps interactive and back them with a knowledge base that is maintained automatically from the airport's own web pages. The avatar is touch-enabled, optionally interactive by voice — and always answers with the current information, without manual upkeep.

What's possible at the airport

A guide that does more than point the way.

The same platform as Charlotte in the hospital — extended with the features terminals need.

Interactive map + knowledge base

An indoor map with knowledge that maintains itself.

The knowledge base is maintained automatically from your web pages — terminal maps, services, opening hours, rules. The avatar always answers up to date, without anyone adding content.

Value: always current, no upkeep.
100+ languages

Every guest is guided in their language.

International travelers ask freely — “Where is my gate?” — and are guided in their language. The avatar switches seamlessly, without extra staff at info points.

Value: orientation without a language barrier.
Touch & voice

Operated by touch — and, if desired, by voice.

The avatar is touch-enabled; where provided, voice input is interactive. Low-threshold even for travelers who don't want to install an app.

Value: low-threshold, accessible, no app.
Advertising & retail

Duty-free, food and services at the touchpoint.

Between requests, offers can be shown — duty-free, food, lounges, parking. A new inventory surface the location didn't have before.

Value:refinances the system via retail & advertising.
Human-in-the-loop

Put through on request — by phone or video call.

When it gets complex, the avatar connects to a staff member — as a phone or video call right at the kiosk. No one is left alone with their request.

Value: automation with a human safety net.
Feedback

Travelers leave feedback directly.

Praise, tip or complaint: guests give feedback right at the avatar. You receive structured insights into requests, peak times and bottlenecks.

Value:sentiment & data in real time.
Where the avatar helps at the airport

Four typical situations on the journey.

Arrival & check-in

From the entrance straight to the right desk.

Based on airline and flight, the avatar guides to the right check-in area, bag drop and security — without searching and without congestion.

Result: shorter routes, a calmer check-in.
Gate & transfer

To the gate — even on a tight connection.

The avatar shows the fastest way to the gate and puts transfer times in context. On gate changes it guides safely across terminals and levels.

Result: fewer missed connections, fewer queries.
Baggage & services

Find baggage claim, customs and services.

After landing, the avatar guides to the right baggage claim, to customs, car rental, rail and taxi — and to services like restrooms, family areas or lounges.

Result: a smooth arrival, relieved staff.
Accessible & assistance

Step-free routes, elevators, assistance.

On request, the avatar routes exclusively via step-free paths to elevators, accessible restrooms and assistance meeting points — in the guest's language.

Result: genuine participation, fewer queries to staff.
Why wayfinding pays off

What an interactive guide achieves at the airport.

100+

Languages at the touchpoint

International travelers are guided in their language — without extra staff at info points.

24/7

Available at every location

From the first flight to the last landing, the same at every totem — without a shift plan.

~30%

fewer directions asked (estimated)

The avatar handles standard questions (“Where is my gate?”) itself and noticeably relieves info desks and service.

Note: percentages are experience-based estimates from comparable wayfinding projects and vary by location, passenger volume and configuration. We derive a solid case calculation together with you.

At the airport every minute counts: when travelers find gate, baggage and services themselves, the whole terminal relaxes — and staff gain time for the cases that truly need advice.
From a wayfinding project team
Rollout of interactive wayfinding · Terminal
Next step

Let's talk about your airport.

In 30 minutes we'll clarify how the avatar and interactive map work together at your terminal — with a live demo. Directly with Thomas van den Berg, our Senior Solution Architect, no sales pitch.

Tim Schuster

Tim Schuster

Founder & Managing Director
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Nina Gipperich

Nina Gipperich

Key Account Manager
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