Product Promoter: The Sales Advisor at the Point of Sale
The Product Promoter is an interactive product advisor at the point of sale that draws attention at the shelf and advises customers in natural language. It turns passing footfall into buyers and leads — and runs on a kiosk pillar, kiosk, tablet, website or smartphone, always in your brand's look and feel.
Unlike a static information board, the Promoter holds a real dialogue: it recommends products that need explaining, promotes discount campaigns, drives cross-selling and collects marketing contacts in a GDPR-compliant way along the way. This turns a shelf into a point of contact — without tying up additional staff.
What is a Product Promoter avatar?
A Product Promoter avatar is an interactive, animated sales advisor at the point of sale. It draws the attention of passers-by at the shelf, advises in natural language and turns passing footfall into buyers and leads — on a kiosk pillar, kiosk, tablet, website or the customer's smartphone.
The Promoter is designed for products that need explaining, discount campaigns and cross-selling. Instead of a poster or a plain product list, it holds a conversation: it asks follow-up questions, understands the request and recommends accordingly. Appearance, tone of voice and persona are fully tailored to your brand — Matteo, the wine sommelier from Swissdrink, is just one example of this.
How does the Promoter advise at the shelf?
The Promoter advises by asking about the request in natural language and making suitable recommendations based on your product data. This way every customer receives individual advice — even when no trained staff is available.
A typical example is wine advice: a customer is standing in front of thirty bottles and feels overwhelmed. The Promoter asks about the occasion, taste and budget and then recommends a few suitable options with reasoning — for example, three full-bodied red wines to go with game for under €20. This advice works in any language and at any opening hour. This makes the Promoter ideal for exactly those products that are hard to explain on the shelf alone.
- Asks about occasion, taste and budget in dialogue
- Recommends suitable products with clear reasoning
- Explains the differences between alternatives on request
- Reduces abandoned purchases and wrong purchases through advice instead of an information board
How does the Promoter generate leads in a GDPR-compliant way?
The Promoter generates leads through explicit consent with double opt-in: the customer actively decides whether to leave their email address — for example, in exchange for a voucher or entry into a prize draw. The data then flows directly into your CRM or marketing tool.
In practice, this combines sales promotion with building contacts: the Promoter actively promotes an ongoing campaign and offers to send the voucher code directly by email. The customer states or types their address, receives the code immediately and can unsubscribe again at any time. This turns a discount campaign into a cleanly documented marketing contact — without wastage and without manual data entry at the point of sale.
- Active consent with double opt-in
- Email address in exchange for a voucher or prize-draw entry
- Direct handover to CRM and marketing automation
- Unsubscribe possible at any time
What hardware does the Promoter run on?
The Promoter runs on information pillars, kiosk systems, tablets, your website or the customer's smartphone. The solution is device-independent and cloud-based — existing hardware can be reused in most cases.
This means the same Promoter can be deployed across physical and digital channels: as an eye-catching pillar at the shelf, as a tablet at the trade-fair stand or as an advisor on the website. For multilingual footfall this is especially valuable — the avatar switches seamlessly into the customer's language and advises in over 100 languages, so international visitors receive the same advice as German-speaking ones.
- Information pillar and kiosk system at the point of sale
- Tablet for trade fairs, stands or mobile use
- Website and the customer's smartphone
- Cloud-based, device-independent, multilingual (100+ languages)
How does the Promoter know the products?
The Promoter knows your products through the connection to your product database, your PIM or structured data feeds. Prices, availability and recommendation logic remain in your hands — the avatar advises in real time based on your data.
On this data basis, the Promoter can do more than just recommend individual items: it drives targeted cross-selling, points out suitable complementary products and surfaces current discount campaigns. Because the recommendation logic comes from your own data, the range and campaigns stay consistent at all times — and you retain full control over what the avatar recommends.
- Connection to product database, PIM or data feeds
- Prices, availability and recommendation logic stay with you
- Real-time advice based on your data
- Basis for cross-selling and campaign delivery
Can the Promoter be combined with the wayfinding system?
Yes. After the advice, the Promoter guides customers, on request, directly to the shelf, the tasting station or the checkout — both solutions run on the same platform.
This closes the gap between recommendation and finding: if the Promoter recommends a particular wine, for instance, it can show the way there right away. This turns advice into a seamless path all the way to the product — without the customer having to search themselves.
Frequently asked questions
The Product Promoter is an interactive product advisor at the point of sale. It draws attention at the shelf, advises in natural language and turns passing footfall into buyers and leads — on a pillar, kiosk, tablet, website or smartphone, always in your brand's look and feel.
Through the connection to your product database, your PIM or structured data feeds. Prices, availability and recommendation logic remain in your hands — the avatar advises in real time based on your data.
On information pillars, kiosk systems, tablets, your website or the customer's smartphone. The solution is device-independent and cloud-based — existing hardware can usually be reused.
With explicit consent and double opt-in. The customer actively decides whether to leave their email address in exchange for a voucher or prize-draw entry. The data flows directly into your CRM or marketing tool.
Yes — appearance, tone of voice, language style and persona are tailored to your brand. Matteo is one example; your Promoter looks and speaks like your brand. It masters over 100 languages and advises international footfall in their own language.
Project-based work with a base license from €500/month plus individually priced modules — depending on integrations, number of locations and campaign scope. In an initial conversation you receive an honest indication.
Yes. After the advice, the avatar guides customers, on request, directly to the shelf, the tasting or the checkout — both solutions run on the same platform.
See Product Promoter in action
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