Sonae Sierra is a property company and full real estate services provider, globally active from Europe to South America, Asia, and North Africa. They create shared value for businesses and societies they manage by applying their unique know-how to deliver world-class solutions.



In today’s digital climate, there is fierce competition with online andoffline shopping. Consumers today want more out of their shopping experience than just going up to the store to pick up an item. Customers today want an emotional and highly personalized experience.


With the added pressure of the pandemic and new social standards for safety, this provides a challenge for Sonae Sierra. The challenge lies in how to stay one step ahead of thecurve, offer digital and unique emotional shopping experiences, and once again boost people’s confidence in physical retail shopping.